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Fundamentals of digital marketing pdf indd 1 26/11/20 3:54 PM. Part 1 Digital marketing fundamentals 1 Introducing digital marketing 2 Online marketplace analysis: micro-environment 3 The online macro-environment Part 2 Digital marketing strategy development 4 Digital marketing strategy 5 The impact of digital media and technology on the marketing mix 6 Relationship marketing using digital platforms Part Fundamentals Of Digital Marketing by Puneet Singh Bhatia (z-lib. With the popularity of digital marketing rising steadily, the interest of new individuals is also being awakened in this field. Digital Marketing Fundamentals starts with the introduction of the model of the five core processes, followed by the strategic Through good economic times and bad, marketing remains the pivotal function in any business. 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